Dynamic Marketing Leader with 13+ years of expertise in EV, digital, ATL/BTL, Brand Building

Strategic marketing leader with 13+years of experience in Automobile, Electric Vehicle,Finance & hospitality. Proven track record in driving growth through digital-first strategies,Digital Marketing, BTL, ATL, and high-impact product launches
Contact

+91 99 99 074 971

marketerpurnendu@gmail.com

Uttam Nagar, New Delhi

Resume

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Creative Portfolio

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Campaign Performance & Key Achievements

Measurable results from recent marketing initiatives

50,000+

Lead Generation

10+

Website Revamp

450+

Dealership Branding PAN India

500+

BTL Activation PAN India

10

QSR Exclusive Outlets Launched

Recent Campaign Highlights

• Erik and E-bike product planning, research and successful launch
• Increased OPG Mobility social media followers across Meta, LinkedIn and YouTube
• Website revamp for OPG Mobility (formerly Okaya EV) and Hero Electric
• Created compelling taglines for various offline and online campaigns

Awards & Recognition

Hero of the Month Award - Hero Electric

Best Employee Award - Vatika Hotels Pvt Limited

Core Competencies

Key skills and expertise areas

Digital Marketing & Planning Generative AI Marketing Data Mining and insight Marketing Strategy & Planning Brand & Communication Content Marketing BTL/ATL Marketing Trade & Retail Marketing Competition Analysis Budget Planning People Management Marketing Analytics

Digital Marketing & Tools

Google Analytics Google Search Console Meta Insights SEMrush SEO & SEM Google Ads Social Media Marketing PPC Campaigns Google Tag Manager Zoho CRM Ubersuggest

Professional Experience

Career progression and key roles

April 2024 - PRESENT

Manager Marketing & Section Head (Digital)

OPG Mobility (Formerly Known as Okaya EV)

Leading digital marketing initiatives, content strategy for social media and websites, managing ad campaigns (CPL, CPA, PPC), SEO & SEM optimization, influencer relationship management, and website/landing page creation.

OCT 2017 - APR 2024

Deputy Manager Marketing

Hero Electric Vehicles Pvt Ltd

Handled digital marketing, BTL marketing, trade promotion, dealership branding & promotion, product launches, marketing collateral management, budget planning, and ATL marketing PAN India. Supported lead generation and dealer-driven campaigns.

MAY 2015 - DEC 2016

Executive MarCom

Vatika Hotels Pvt Ltd

Handled 5 verticals of Vatika Group, planned and executed BTL activities, managed Nukkadwal QSR chain marketing, Vatika Medicare Path lab branding, budgeting and reporting, and PAN India print advertising coordination.

Ready to Drive Your Marketing Success?

Let's discuss how my expertise in digital marketing, brand strategy, and performance campaigns can accelerate your business growth and deliver measurable results.

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